Veröffentlichung in DAAAM International Science Book 2013
Anisic, Z.; Freund, R., Suzic, N. (2013): Mass Customization and Personalization in Central Europe. In: DAAAM International Scientific Book 2013, Vol. 12, Chapter 20, pp. 389-416, DAAAM International Vienna, ISBN: 978-3-901509-94-0 | Download (PDF) Abstract: The chapter will present an overview of mass customization (MC) and personalization strategies in the region of Southeast Europe as …
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