In dem Artikel Martini, Antonella and Massa, Silvia and Testa, Stefania, Customer Co-Creation Projects and the Social Media: The Case of Barilla of Italy (December 10, 2013). Business Horizons, 2014 wird aufgezeigt, wie Social Media für den Co-Creation-Prozess genutzt werden kann: “This article investigates a social media-enabled customer co-creation project at the front-end of innovation (FEI) in a well-known, large-scale food manufacturer. It sheds light on the role of social media technology in transforming the characteristics Siehe dazu auch Termine und MCP-CE 2014.
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